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Goals Of Business Communication |

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Business communication needs to achieve the intended goals for the sender and receiver. The sender expects to communicate a specific message to the receiver. The sender also expects the receiver to understand and respond to the message. The receiver expects that the message is clear to enable them to formulate an appropriate response. The receiver also expects some form of benefit as a result of the communication. The sender and receiver also expect the communication channel to be efficient and to allow a speedy two-way exchange of information.

Advertising is a form of business communication by an institution to its customers or potential customers. The goals of this type of business communication include the following:

  • Communicate the product features in a way that is appealing and understandable to the customer.
  • Collect feedback from the customers through their responses.
  • Improve the relationship between the business and its clients.
  • Improve business image and attract more customers.


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