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Business Studies
Pagani Veronica Pagani Veronica May 21, 2022

When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways?.

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The three ways in which consumers clarify information when evaluating alternatives are:

  • by coming up with brand names that might meet their criteria.
  • by suggesting criteria to use for the purchase.
  • by developing consumer value perceptions.

What is Consumer Alternative?

This refers to the different choices which a consumer has because of the access he has to wide range of similar products.

With this in mind, we can see that when consumers are making evaluations and want to clarify information about the alternatives they can take, they come up with brand names, suggest criteria and then then develop consumer value perceptions.

Read more about consumer alternatives here:

Adam Adam
May 21, 2022
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